Your Target Audience Is Not Just Your Hometown
A target audience is the specific group of people most likely to be interested in and purchase a product, service, or message. It’s defined by shared characteristics such as age, income level, interests, behaviors, and pain points. When your target audience is clearly defined, your marketing becomes more intentional, more personalized, and far more effective. Lately, I see a lot of people saying, “Your target audience is not your hometown.”That statement isn’t completely true, but it’s often misunderstood. Your Hometown Can Be Included, Not Relied On Your hometown can be... Read more...
5 Reasons Your Music Content Strategy Is Failing (And What Flyana Boss Gets Right)
Why is your music content not converting into real fans, streams, or momentum? This post breaks down five data-backed reasons most music content strategies fail — from inconsistent posting to creating for peers instead of fans. Using Flyana Boss as a real-world example, we explore how a receptive content method — listening to audience response and repeating what works — can dramatically improve reach, engagement, and retention. If you’re tired of guessing and ready to build content with intention, this breakdown shows you exactly where to start. Read more...